Emirates signs deal with America’s Sweetheart amidst its fight for US skies

Jennifer Aniston is Emirates newest brand Ambassador.

The Marketing Spark

Photo Credit: Getty Images Photo Credit: Getty Images

Emirates Airline announced today that is has secured F.R.I.E.N.D.S star Jennifer Aniston as its newest brand ambassador. The actress has reportedly shot a global TV, print and online campaign for the airline in an estimated $5 million deal.

This move by Emirates closely follows rival airline Etihad’s unveiling of Nicole Kidman as its latest brand ambassador, and the parallels between the two strategies can easily be drawn. Both actresses peaked in the late 90s/early 2000s but are still regarded as Hollywood elite. As both UAE based companies push deeper into American territories, celebrity tie-ups like these help them make a splash in the US market where actors are viewed as royalty.

But what real value does adding a face like Aniston’s have to a brand that already enjoys a premium image? In markets where Emirates is already strong such as Europe, Asia, and its home base in the…

View original post 136 more words

This entry was posted in Travel and tagged . Bookmark the permalink.

Your comments & feedback are important:

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s